Welcome Travelers...welcome to Rider Friendly
Rider Friendly® is a tourism and business development initiative of the Canadian Motorcycle Tourism Association (CMTA).
It was created to recognize and promote businesses, accommodations, and attractions that go the extra mile to welcome travelers, especially those exploring Canada on motorcycles, classic cars, RVs, and other rubber-tire tours.
Why It Matters
Travelers remember the places where they feel safe, welcomed, and supported. For motorcyclists and road trippers, this can mean something as simple as:
- Secure parking or storage
- Helpful staff who understand rider needs
- A welcoming environment that encourages repeat visits
By becoming Rider Friendly®, businesses show a commitment to customer service that resonates with all travelers, not just riders.
Benefits for Travelers
- For travelers, the Rider Friendly® designation is a sign of trust. It helps them find accommodations, restaurants, and services that are not only welcoming but also prepared to meet their unique travel needs.
Whether on a motorcycle, in an RV, or driving a classic car, Rider Friendly® businesses make the journey smoother and more enjoyable.
Rider Friendly® connects travelers with businesses they can trust — while supporting a nonprofit mission to grow tourism, strengthen communities, and celebrate Canada’s road culture.
Benefits for Businesses
Businesses that join Rider Friendly® gain:
Directory Listing – Be featured in the Rider Friendly® Directory where riders and road trippers search for trusted businesses.
Training Access – Rider Friendly® Training helps staff confidently serve motorcycle tourists and other road travelers.
Recognition – Display your Rider Friendly® status proudly to attract new customers.
Marketing Advantage – Increased visibility through Rumble Alberta and CMTA tourism promotions.
A Nonprofit Mission
Rider Friendly® is proudly operated by the Canadian Motorcycle Tourism Association (CMTA), an Alberta-registered nonprofit.
Membership fees and training access help support CMTA initiatives including:
- Veterans Memorial Gardens + Interpretive Centre
- Wayside Fallen Riders Memorial Park
- Affordable workforce development through GrowBizSkills.ca
Get Involved
Rider Friendly® is more than a directory, it’s a community.
Businesses, accommodations, and attractions can show their commitment to welcoming travelers while connecting with new customers.
